*2023 Promax Latin America Awards Gold Winner
Funk and football are two forms of urban art.
Through them, young people from the favela and the asphalt show their talent and find a means of expression.
Therefore, we use it as the visual language of our campaign. A democratic art that we find on the city walls, in the favela, and on the asphalt. And that always spoke so well with funk and football.
Through them, young people from the favela and the asphalt show their talent and find a means of expression.
Therefore, we use it as the visual language of our campaign. A democratic art that we find on the city walls, in the favela, and on the asphalt. And that always spoke so well with funk and football.
F O O T B A L L C A R D S
FO O T B A L L C A R D S
K E Y A R T
PARAMOUNT TEAM
Head of Creative: Mariano Borgognone
Creative Manager: Túlio Pires Bragança
Art Director: Vinicius Prado
Production Coordinator: Joana Garcia Ferreira
Production Assistant: Jennifer Oliveira
Head of Creative: Mariano Borgognone
Creative Manager: Túlio Pires Bragança
Art Director: Vinicius Prado
Production Coordinator: Joana Garcia Ferreira
Production Assistant: Jennifer Oliveira
TRAILER
Direct by Fred Ouro Preto
Graphics: Brunno Balco
Produced by Kondzilla e Adventures Studios
Direct by Fred Ouro Preto
Graphics: Brunno Balco
Produced by Kondzilla e Adventures Studios
KEY ART - STUDIO NUTS TEAM
Creative Director: Tico Moraes
Art Director: Tico Moraes, Rafael Casagrande
Copywriter: Rodrigo Mendonça
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabi Lima
Account: Alessandra Mendonça
2D Grafitti Illustrator: Louis Baldini
2D Tattoo Illustrator: João Freire
Photographer: Daryan Dornelles
Make Up: Bel Lüscher
Photo producer: Vanessa Nunes
Creative Retoucher: Rafael Casagrande, Thiago Storino
Creative Director: Tico Moraes
Art Director: Tico Moraes, Rafael Casagrande
Copywriter: Rodrigo Mendonça
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabi Lima
Account: Alessandra Mendonça
2D Grafitti Illustrator: Louis Baldini
2D Tattoo Illustrator: João Freire
Photographer: Daryan Dornelles
Make Up: Bel Lüscher
Photo producer: Vanessa Nunes
Creative Retoucher: Rafael Casagrande, Thiago Storino