One of those projects that starts with a simple request for short idents to brighten MTV's breaks. We decided to go above and beyond, calling our friends from Le Cube to have some fun with a few pop icons of the moment using cool GIF-style animations. Unfortunately – or maybe not – depending on whether you are a short-tempered pop artist, the MTV US legal department, along with some record labels, decided that it was too much to be on air.
Nevertheless, it was a lot of fun to animate Nicki Minaj's butt bouncing on a washing machine or Kanye West showing all his self-love.
In the end, it ended up being featured in various specialized media and winning several international awards.
Nevertheless, it was a lot of fun to animate Nicki Minaj's butt bouncing on a washing machine or Kanye West showing all his self-love.
In the end, it ended up being featured in various specialized media and winning several international awards.
*BEST TV CHANNEL BRANDING 2016 - BassAwards- International Awards of Motion Graphics, Animation and Broadcast Design
MTV Brazil
Creative Direction: Vinicius Prado, Edson Fukuda
Production: Gabriela Milanez
Creative Direction: Vinicius Prado, Edson Fukuda
Production: Gabriela Milanez
LE CUBE
Direction: Ralph Karam
Executive production: Gustavo Karam, Juan Manuel Freire
Writer and production: Ana Sieglitz
Production: Juana Claypole
Illustration: Juan Barabani
Animation: Diego Polieri, Juan Pontaroli, Nico Piccirilli, Manu Correa Soto
Compositing: Ralph Karam
Audio: Wonder Bettin
Direction: Ralph Karam
Executive production: Gustavo Karam, Juan Manuel Freire
Writer and production: Ana Sieglitz
Production: Juana Claypole
Illustration: Juan Barabani
Animation: Diego Polieri, Juan Pontaroli, Nico Piccirilli, Manu Correa Soto
Compositing: Ralph Karam
Audio: Wonder Bettin